Dynamic Holding Group is a company which has made its mark on the optical and sunglass scene.

Our success in prestigious brands has earned us a reputation as one of the most important distributors of fashion and luxury eyewear in Southern Africa.

We have effectively targeted upmarket established optometric and independent sunglass outlets, gaining a significant market share. An intense, well focused marketing campaign which encompasses advertising mediums, supports the sales force and also ensures the maximum exposure for the selected product ranges which the company distributes.

Dynamic has a youthful, professional and energetic management style which is supported by a strong organizational drive and a highly motivated team. The company is 100% BEE compliant.

We are located in the prestigious Northern Suburbs of Johannesburg, the commercial centre of Southern Africa. Our company reflects the calibre of the products we distribute as well as the calibre of the practices and outlets which we serve.

The Market

We have achieved our position in the market utilizing the following criteria: Securing the distribution of prestigious brands. Making major commitments for effective quality marketing. Dealing only with reputable suppliers. A well supported sales and service division. Niche targeting to selected outlets.

Marketing Strategy

Having effectively compartmentalised South Africa into five manageable areas, it has been possible to analyze the practice / outlets within each area and identify those which fall into the target market.

Having identified the desired practices, the representatives are able to concentrate their service and support, and thus achieve maximum coverage and total exposure for our prestigious brands.

Advertising Campaign

The services of a well informed PR and Marketing agency is employed for our campaigns.

Campaigns include print advertising in glossy fashion magazines and trade press magazines, newsletters and mail shots, billboards and high profile exhibition stands as well as promotional material and products to influential people nationally.

Our Policy