The new G-Star Raw campaign!

Renowned Dutch designer, Bertjan Pot, created the rope masks used to launch the Eyewear line. Like G-Star, Pot believes in experimenting with materials to create original designs.

Pot struck upon the idea for the mask concept during an investigation into the properties of twisted rope. He attempted to make a flat form by joining ropes in a circle, but fashioned instead a three-dimensional shape that fitted the face: a mask.

Modeling the eyewear on masks highlights the collection’s craftsmanship and expressive quality.



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